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TICKER: HOT, EXCHANGE: NYSE NEWS RELEASE - 11/13/2003
New Survey Says That Hotel Fitness Rooms Need to Shape Up; Exercise on
the Road is Good for Business and Your Image but Hotel Workout Rooms
Often Disappoint
WHITE PLAINS, N.Y., Nov 13, 2003 (BUSINESS WIRE) -- Lose the laptop
and bag your Blackberry - today's hottest travel accessories are a
pair of sneakers and some sweats. An innovative study of business
travelers conducted by Lieberman Research Worldwide for Westin Hotels
& Resorts finds that working out on the road is an excellent way to
relieve stress, a powerful antidote for jet lag and good for your
image among business associates. However, many respondents stated that
hotels do not offer adequate fitness facilities for travelers. The
survey of 300 business travelers titled "Road Runners:Working out on
the Road," illustrates just how important exercise is to hotel
guests. For instance:
- 90% of travelers surveyed said exercise relieves stress on the road
- 60% of travelers surveyed said exercise helps alleviate jet lag
- 78% of travelers surveyed said workouts are a good way to get
over a rough day
- 70% of travelers surveyed said that working out is a good way to
bond with colleagues
- 53% of travelers surveyed said exercising is good for their image
among business peers
- 62% of travelers surveyed said they check to see whether a hotel
has a workout room during the reservation process
- 59% of travelers surveyed said that the quality of hotel fitness
facilities is an important factor in their choice of hotel
- 69% said that a "state-of-the-art" fitness facility would favor
that hotel in the selection process
While working out on the road is important to travelers, hotel fitness
rooms could be in better shape according to travelers surveyed:
- 61% of travelers surveyed have encountered hotels without fitness
facilities
- 53% of travelers surveyed said they didn't like the workout room
- 49% of travelers surveyed have encountered broken equipment in
hotel fitness rooms
- 64% of travelers surveyed said hotel fitness centers feel like an
afterthought
- 75% of travelers surveyed said the quality of hotel workout rooms
are inconsistent from one hotel to the next
- 55% of travelers surveyed have decided not to use a hotel workout
room because it was in such bad condition
- 41% of travelers surveyed said the facilities were too crowded
- 46% of travelers surveyed said the workout room was closed when
they needed it
"Working out on the road is a priority for many travelers but hotels
have typically cut corners in hotel workout rooms, cramming mediocre,
aging equipment in a small space with absolutely no frills," said
Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts
Worldwide, Inc. (NYSE:HOT) who works out four days a week and always
packs his workout gear when traveling on business. Other findings
from "Road Runners:Working Out on the Road" include:
- 40% of travelers surveyed said they eat more on the road
- 17% of travelers surveyed said they gain weight when traveling
- 37% of travelers surveyed said they feel more stress on the road
than at home
- 50% of travelers surveyed workout in their hotel rooms on
occasion and when in the privacy of their own rooms, most travelers
work out in shorts and a t-shirt (95%) but 30% admit to working out in
their underwear and 11% have even worked out naked in their hotel
room!
- 30% of travelers surveyed have skipped business social gatherings
to sneak in a workout.
*Survey participants, 150 men and 150 women, have stayed at least two
consecutive nights at a hotel in the past year and exercised while on
the business trip. In practice, most respondents stayed many more
nights than the qualifying threshold, averaging over ten nights in the
past year. The survey was conducted via the telephone from september
2- 15, 2003. with a sample this size (n=300) results have a margin of
error attributable to a sample size of +/- 6 percentage points on
totals. smaller subgroups therefore, have a higher margin of error.
Source: starwood hotels & resorts worldwide, inc.marketing and
promotion.
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